Xcel Energy

Energy comes in many forms. The sun. The wind. Good vibes. Hard work. In this case, energy came in the form of a bunch of creative people trying to figure out how to produce a giant brand campaign in the earliest days of the pandemic. Lots of twists and turns but in the end it all came together. Everything is energy. Energy is everything.

CD Partner: Chris Gault
Creative Team: Veronica Kraus/Kelly Herring
Director: Joe Wright
Agency: Carmichael Lynch