Michael Bay’s
The Last Ship
This is a little creepy. Several years before Covid, we set out to launch Michael Bay’s new show “The Last Ship.” It’s about a global pandemic. We thought it would be great to partner with Purell and install hand sanitizing stations throughout Grand Central Station with messages about the virus spreading, aka the launch date. A little Bizarre given the current state of things.
Agency: mono
Case Study
Post-Apocalyptic Fashion
Even in a post-apocalyptic world people are going to want to look good. Mad Max is a great example. Also Water World if that’s your sort of thing. We had an idea to partner with fashion designers who specialize in artful gas masks. This idea turned into a full blown fashion show and industry party to promote the launch of the show.
