Excel Energy
The E in EV
EV ownership is increasing significantly. In fact, auto makers have set a goal of having 40-50% of new vehicle sales by 2030 be electric. From home charging to building the infrastructure, Excel’s goal is to supply carbon-free energy to fuel the movement.
CD Partner: Chris Gault
CW: John Sokolowski
AD: Andrew Wetzel
Design: Sarah Wolf
Agency: Carmichael Lynch
Director: Isaiah Seret
There are a lot rumors out there about EVs. They don’t have enough range. They cost too much. They’re too hard to charge.
We set out to demystify these rumors and educate people with some simple social videos.
Excel Energy : Auto Show
A utility company at the auto show? Strange. Well, not so much actually. We set out to make a unique and memorable experience that would educate people on the benefits of EV ownership. And we did it in a way that stood out. Rather than run-of-the-mill signage and banners, we opted for a modern garage build that outlined how to optimize charging solutions. Also, I wish my garage was this clean.
