Arla
Live Unprocessed

Arla is a large European dairy company. When they wanted to launch in the U.S. they knew they had to do something different and bold. The result is the Live Unprocessed campaign. It leans into the fact that they don’t use any added hormones, additives or any other weird stuff.

CD Partner: Tom Sebanc
Creative Team: Doug Pedersen/Ryan Falch
Director: Make/Hornet
Agency: Carmichael Lynch